Google Ads optimisation platform

Control over Google Ads.
At any scale.

AI analysis, proactive monitoring and controlled execution for teams managing large accounts. See how it works ↓

YesCheck Platform, Performance Dashboard
The problem

Optimising Google Ads at scale is broken

Teams spend more time on manual work than on strategy. Sound familiar?

  1. 01
    2,847 terms / mo

    Too many search terms, too little time

  2. 02
    3 × 3 specialists × approach

    Fragmented across people and accounts

  3. 03
    182d unreviewed RSAs

    Ads running without oversight

  4. 04
    unknown PMAX overlap

    PMAX is a black box

  5. 05
    6d since last sync

    Decisions on stale data

  6. 06
    21+ tabs open in UI

    The Google Ads UI doesn't scale

The process

From data to action in four steps

One controlled workflow that brings sync, analysis, review and execution together.

STEP 01 / 04 — Sync

Sync.

Pull search terms, structure, ads and PMAX data from all your accounts. Freshness indicators per dataset.

  • Data Sync & Freshness
  • Multi-account management
STEP 02 / 04 — Analyse

Analyse.

AI analyses search terms, evaluates ad copy and flags anomalies, cannibalisation and PMAX overlap.

  • Search Term Intelligence
  • Anomaly Detection & Cannibalisation
  • Account Audit & PMAX Overlap
STEP 03 / 04 — Review

Review.

Every proposal comes with a confidence score and context. Review one by one or in bulk. Your team decides.

  • Proposal Workflow
  • Bulk actions & keyboard shortcuts
STEP 04 / 04 — Execute

Execute.

Approved changes are pushed under control. Dry-run, rate limiting, full audit trail.

  • Execution Center
  • Audit Trail
What the platform does

Spot problems before they cost money

AI analysis, proactive monitoring and structured audits, in one platform that thinks with you.

SEVERITY: HIGH

Anomaly Detection

See CTR drops and CPA spikes the day they happen, not at the weekly report. With severity levels and a diagnostic checklist so your team knows exactly where to start.

Brand Generic €840 /mo wasted

Keyword Cannibalisation

Your campaigns are competing against each other without anyone noticing. YesCheck finds duplicates, match type overlap and brand leakage, and shows how much you're wasting per conflict each month.

72
Tracking 95
Structure 78
Targeting 60
Bidding 55

Account Audit

One audit score per account, from 0 to 100. Seven layers, from conversion tracking to targeting, with an action list sorted by impact: fix this week, fix this month, ongoing.

Waarom steeg mijn CPA deze week?
Je Quality Score in 3 ad groups zakte van 8 → 5 na de landing-page update (18 mrt).

AI Advisor

Ask "Why has my CPA gone up this week?" and get an answer based on your account data. Not generic, with live metrics and context from 21 expert modules.

MOB
DSK
TAB
North
€35
€28
€22
South
€50
€18
€30
West
€28
€32
€25

Segmentation analysis

Discover that mobile in the South region converts 40% more expensively than desktop. Breakdowns by device, region and time of day, with volume thresholds so you don't optimise on noise.

12 wks agonow

Quality Score Tracking

See which keywords have a declining Quality Score and why, expected CTR, ad relevance or landing page experience. Before it drives up your CPC.

PMAX CPA €38 Search CPA €22 overlap €4.2K/mo

PMAX Overlap

Performance Max competes invisibly with your Search campaigns. YesCheck detects where budget leaks, estimates monthly waste and compares CPA between PMAX and Search.

Ad Strength Poor
Keyword match 4/8
Asset completeness 60%
LP alignment Good

Ad Copy Intelligence

YesCheck analyses your RSAs on keyword match, Ad Strength, asset completeness and alignment with the landing page. Concrete improvement suggestions per ad.

Who it's for

Built for teams that take Google Ads seriously

PROFILE A 01 / 02

For agencies

You manage twenty, thirty accounts. Every client expects sharp optimisation, but your team doesn't have the capacity to go through everything by hand.

What you get
  • All accounts in one overview with audit scores
  • Proactive anomaly alerts per account
  • Keyword cannibalisation with estimated waste
  • Faster cycles without extra FTE
  • AI Advisor for context-specific account questions
B Bergman Mobility 82
K Kingsma Motors BMW 64
K Kingsma Motors Ford 48
P Pouw Auto Kia 71
See the agency scenario
PROFILE B 02 / 02

For enterprise teams

Large budgets, complex campaign structures, multiple specialists. You need control over quality, governance and performance.

What you get
  • Controlled workflow with review and audit trail
  • 7-layer account audit with prioritised action list
  • Segmentation insights by device, region and time of day
  • Quality Score tracking with component breakdown
  • Scalability without losing quality
Pending
676
Approved
784
Rejected
30
Implemented
0
This week↓ 39% vs last week
See the team scenario
Impact in numbers

What changes?

70 %
Less manual search-term work, more time for strategy
3 ×
Faster from sync to live optimisation
100 %
Traceability, every change with reason and timestamp
35 +
Accounts in one platform, without losing quality

Based on internal measurements and pilot usage.

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Frequently asked questions

Frequently asked questions

No answer to your question? Book a demo or email info@yescheck.io.

YesCheck is built for digital marketing agencies and in-house marketing teams managing multiple Google Ads accounts with substantial budgets. The platform is most valuable when your team is dealing with high volumes of search terms, many campaigns and the need for consistent, scalable optimisation.

Only when you explicitly approve them. Every proposal goes through a review process. You can test changes with dry-run before they go live. And everything is recorded in an audit trail.

Yes, that's exactly what YesCheck is designed for. You manage all your client accounts from one platform, with the same review flow and quality standard. No more account-hopping in Google Ads.

YesCheck compares search terms from Performance Max with your Search campaigns. Where overlap exists, the platform calculates estimated waste and compares the CPA of PMAX with Search. So you can see exactly where budget is leaking.

Yes. YesCheck analyses your RSAs on keyword match, Ad Strength, asset completeness and how well they align with the landing page. The AI gives concrete improvement suggestions per ad.

The platform has built-in freshness indicators that show how current your data is per dataset. You can sync selectively: search terms only, ads only, or everything at once. No more surprises from stale data.

YesCheck monitors your account performance daily and automatically detects deviations in CTR, CPA and conversion rates. Every anomaly gets a severity level (critical, warning or info) and a diagnostic checklist so your team knows immediately what's going on and where to start.

The platform analyses your campaigns for four types of conflict: exact duplicates, match type overlap, intent overlap and brand leakage. Estimated monthly waste is calculated per conflict, so you know exactly which overlaps to tackle first.

The AI Advisor is an in-app chatbot that answers your Google Ads questions with knowledge of your specific account data. Ask, for example, "Why has my CPA gone up this week?" and get an answer that combines live performance data with best practices from 21 expert modules.

The account audit evaluates each account across 7 layers: conversion tracking, account structure, waste and efficiency, campaign health, ad quality, bidding and budget, and targeting. You get an audit score (0-100) and a prioritised action list: "fix this week", "fix this month" and "ongoing optimisation".

Yes. Admins can filter the full audit trail by entity, actor, event class and date range, and export it as CSV. Every change is linked to an actor (user, system or external), a timestamp, an event class and the full context in which the change was made. Useful for compliance reviews, incident investigation and internal reporting.

Per event class: data mutations 12 months, Google Ads executions 24 months (for forensics and impact measurement), configuration changes 24 months, sync events 6 months. The retention policy is configurable per tenant, so compliance requirements can be respected per client.

Temporary provider failures are automatically classified and retried with exponential backoff, without your team noticing or having to step in manually. Running jobs can be cancelled cooperatively without changes getting stuck halfway. For real issues you see the status straight away in the UI.

Book a demo and we'll show you the platform with real data. No generic slideshow, but a working walkthrough tailored to your situation.

Ready to bring Google Ads optimisation to scale?

Book a demo and discover what YesCheck can mean for your team.